Why Green Matters

You eat lot of fresh vegetables, exercise daily and even shop for non-gmo foods. Kudos to you!

But the truth is, the healthiest diet in the world doesn't matter if there's lead in your lipstick. Toxins have the potential to damage your brain and cause cancer and other noncontagious diseases later in life.  Toxic exposures during certain critical windows like pregnancy and puberty matter even more.  If our government is not prescreening products for their ability to cause harm, then we as consumers need to make smart choices.  

Green beauty is an easy and enjoyable way to start! We hope you'll feel our passion for healthy living as you shop our petroleum-free, plant-based skincare, makeup, bath & body and haircare products. Our knowledge is unsurpassed and your satisfaction and safety are our utmost concern.